Obsessions of Fair Skin and my tryst with It Have you seen channels like Naaptol or Home Shop 18? These are the channels selling products with an aggressive pitch centered on cheap and quality products. Over the years these channels have evolved in putting up better content and selling better products but there is still a sea of useless products being pushed down the throats of gullible customers. I remember seeing these long infomercials for the first time on TV around 20 years back. It was the time when I was in school and seeing these ads I believed whatever they presented on TV. I vividly remember the most popular infomercial/commercial of a product named “Roop Amrit” - Roop ka Amrit, literally translated as a Nector for Beauty. What it claimed to do was to make you at least 4 tones fairer. It was hypnotizing to see the ad as everything about the ad was crafted artfully. The voiceover was a deep-pitched speech that hooked you to the screen accentuated by the visuals tha...